Who owns garden fresh

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To manage your email preferences, click here. Press Releases. Join our mailing list Sign up to get the latest company news. But I wanted to sell to a strategic buyer because I knew that the multiple would be higher and we would get a higher valuation. So as we built our company, I was sales and strategy and Jack was operations and strategy. We built it with a strategic buyer in mind. What would a strategic buyer want? We just planted our flag on being the premier deli supply company in the U.

We started with fresh salsa, but then we added chips and dips. We had guacamole and we had hummus. We were the first ones in our space with high-pressure processing, which allowed us to offer a lot of our lines all-natural, particularly the hummus and dips. We always made sure we were on the perimeter of the store because that's where we felt the most value was being created.

I believe that we were the premier deli supply company in the United States and as long as we were the best at what we did in our space, we would be creating significant value, regardless of our financial performance, which again is important. But we would not have been valued as highly as we were if we were just a solid, center-of-the-store company. We had a lot of opportunities to go to other areas of the store. We stayed in the perimeter because we felt that's what would make us most attractive to a strategic buyer.

We were approached by lot of strategic buyers, including Campbell's. We never went to auction, never put a book together, never formally put ourselves up for sale. We had extended discussions with easily four or five strategic buyers. He trusted me and I trusted him and we just loved each other. Campbell has said it's selling the businesses to sharpen its focus, reduce debt and strengthen its finances.

The company's financial problems prompted changes to top management that led to the recent arrival of new president and CEO Mark Clouse. Aronson told the Free Press earlier this month that he was part of a group that aimed to buy back Garden Fresh Gourmet.

He said he believed he and his team were among the three bidders still in the running. Fountain of Health is a Canadian firm.