What is the difference between branding marketing and advertising

As technology continues to evolve and grow in importance, modern businesses employ diverse marketing and advertising strategies to reach potential customers and close sales. Stretching from traditional media to digital marketing online and in social media, marketing and advertising seem to be everywhere. Part of this reality is due to the effectiveness of marketing and advertising strategies in driving success for companies of every shape and size.

While sometimes used interchangeably, there are actually many differences between marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.

In other words, advertising is a component of marketing. But the differences do not end there. Marketing is a business practice that involves identifying, predicting and meeting customer needs. Effective marketing strategies help businesses isolate how best to serve their client base, while maximizing revenue at the same time.

In business-to-consumer B2C marketing, marketing efforts are directed toward consumers. In business-to-business B2B marketing, marketing efforts are directed toward other businesses. In both B2C and B2B efforts, there are several important factors to consider when developing a marketing strategy.

More specifically, savvy marketers will evaluate:. After a careful evaluation of the orientation, mix, environment and market, it is possible to assess the costs and benefits of various marketing methods and strategies. This part of the planning process is vitally important, as there are many different ways a business can engage in marketing efforts. Traditionally, marketing efforts relied upon four different channels to connect with customers: print, mail, TV and telephone.

Businesses could engage any or all of these four channels to deliver corporate messaging and enhance branding efforts. Throughout the 20th century, the dominant marketing approach revolved around print and broadcast media combined with effective messaging and advertising. As the world turned to the 21st century, however, marketing strategies have evolved to account for the rise of the internet and e-commerce. With the transition to life and commerce online, digital marketing transformed the way business communication works with their clients.

New messaging platforms, such as social media , enable a two-way communication between business and client. From a marketing standpoint, specifically, modern technology has made it much easier to gather information on customer behaviors, needs, wants, etc. Even though it is not yet as common as the methods above, it is important to mention societal marketing in this conversation. Also referred to as sustainable or green marketing, societal marketing goes beyond the traditional boundaries of identifying, predicting and meeting customer needs.

To track and measure progress, triple bottom line reporting is common for societally focused businesses. These include social and environmental impact alongside financial performance. Advertising is a business practice where a company pays to place its messaging or branding in a particular location. Businesses leverage advertising to promote their products and services for sale as well as establish corporate culture and branding. When employed properly and strategically, advertising can drive customer acquisition and boost sales.

Advertising establishes a one-way channel of communication, where companies can broadcast non-personal messaging to a general audience. Unlike other types of marketing or even public relations, companies have total control over advertising. Who are you as a brand? What do you want to bring to the marketplace? What are your core values? And, most importantly, how are you going to communicate that to your target customers?

Only when you have the answers to those questions does it make sense to start thinking about marketing. But the strategies you use to market your business are temporary; each marketing tactic is going to have a clear beginning, middle, and end. Branding is different. Bottom line: marketing strategies will come and go as they should! But branding? Branding is forever. Your team is going to be the people responsible for developing and implementing your marketing strategies. Your branding can have just as profound an impact on your team as it does on your customers.

Just like you need your customers to believe in your brand in order to do business with you, so do your employees. Now that you understand the difference between marketing vs.

So what are you waiting for? Get out there, building your brand, and develop the marketing strategies you need to get that brand in front of your ideal customers! Designers, check out these contests so you can start building your career. Get a design. Illustration by Vladanland. But I think marketers are partly to blame. A hundred million! Advertising is spreading the word about your products to the marketplace.

Branding is the message you receive from others. Branding , also referred to as Brand Development , is the internal work that is the foundation for everything else you do in your business. And it all starts with you. Your business. Before you can determine who you serve and what problem you solve, before you can build upon that foundation to grow your business, you have to understand what your business is about. You make widgets. But what makes your widgets different, better than all the other widgets out there?

Superior quality? A unique port that enables you to attach all sorts of gadgets and gizmos to the widget? Did constantly losing suction inspire you to reinvent the vacuum cleaner?

Or are you carrying on a family tradition of service to the community? Your story is what gives your business purpose and sets you apart. Things like brand strategy, logos, color-schemes, messaging and maintaining that work are all part of the branding equation.

But it essentially all comes down to figuring out who you are, what you stand for and what you offer customers. Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc.

And while they all fall within the marketing bucket, they are each a different discipline that use a different skillset. How your business gets and keeps customers is going to be different from how another company gets and keeps theirs.

Advertising is not the same as marketing. One of the reasons for the confusion is that advertising used to be a much larger — and expensive — piece of the marketing pie. If you wanted to promote your business you had to pay to run an ad someplace. And that someplace was usually TV, radio, print, direct mail, outdoor billboards or digital banner ads. The available options for how to get your message out have exploded.